In July 2023, I went to an event called Japan Expo 2023, which is being held in the suburbs of Paris, France. What I felt there was that Japanese culture is accepted by the French and enjoyed as entertainment. I once again realized that things that originate from Japan, such as kabuki, kendo, idols, food, anime and manga, have become content and bring happiness to many people, and I felt that Japan is a truly wonderful country.

The number of visitors to Japan Expo reached 250,000, and considering that the total population of France is 69 million, about 1 in 276 French people participate in an event named Japan. This is very surprising and shows that there is a very high affinity between Japan and France.

However, I counted the Japanese people who came to Japan Expo, and I saw about 250 people over the four days. It seems that there are few Japanese people who truly understand how popular Japanese culture is in France. There may be some Japanese people who think, "Japanese culture is kind of popular in France!" However, I would like them to actually go to France and see the popularity of Japanese culture there and feel proud of their country. From now on, I would like to prove that French and Japanese cultures have a high affinity.

Even in daily life, if you live in Japan, you will see various French keywords. For example, there are many things that people who know French will be interested in, such as the names of apartments and cafes. French culture is hidden in your daily life.

Our mission is to connect and liven up the French and Japanese content markets. Thanks to great Japanese publishers, the culture of French people reading Japanese manga has already spread in France. However, there is also the issue that digitization has not yet progressed and the culture is difficult to change significantly.

While respecting such a culture that has once been established, we aim to change it using technology that is appropriate for the times. We aim to become a company that represents the 22nd century and connects France and Japan.

Feux, Inc. President and CEO Ryunosuke Matsuo