“Be Real” is gaining popularity mainly among Gen Z as an SNS that emphasizes sharing who you are.
The characteristic is that posts are notified at random timing every day, and users are required to “share a photo taken at that moment within 2 minutes.”
In 2024/2, corporate accounts will also be offered, and it is a new way to build real and reliable relationships with customers.
On the other hand, it often works as a disadvantage depending on timing and content restrictions.
Therefore, in this article, I will introduce the advantages and disadvantages of companies using “Be Real” in detail.
Be Real is an SNS from France where users share their lives in real time only once every day at a specific time.
Notifications are sent at random times from the app, so it's a system for sharing a realistic aspect of everyday life with friends and followers by taking a picture of yourself at that moment within 2 minutes.
It is not an “ideal self” with filters and edits applied, but the concept is to share your own self-expression and lifestyle as it is.
In 2024/2, the Be Real official company/celebrity exclusive function “RealPeople and RealBrands” will also be offered.
Since it is an app with many active users, it is also attracting attention from the marketing side.
Be Real is used as a branding tool not only by general users, but also by major companies.
For example, at DIOR, when introducing new items and collections for each season, they post photos of scenes and scenes that match the concept of that product.
While conveying the brand's worldview in real time, it is also possible to naturally announce products to consumers.
Since there are no filters or processing, posts on Be Real are centered around content that emphasizes “reality.”
This reality resonates particularly strongly with Gen Z users, and is an element that enhances corporate reliability and transparency.
Also, in the future, we are planning to develop advertisement menus such as ad networks for companies.
The biggest advantage of companies using Be Real is that they can strengthen relationships with fixed fans and users by showing real behind-the-scenes scenes.
In Be Real, instantaneous and unprocessed photos are required, so companies
You will be able to share parts that are usually hard to see, etc.
As a result, users can feel more familiar with the company and deepen their sense of trust, which also leads to an increase in brand loyalty.
Another major advantage is that advertising costs can be drastically reduced by using Be Real.
Conventional advertising methods generally cost a lot of money to shoot, edit, and promote, but Be Real doesn't require special shooting techniques or editing.
Unlike normal SNS, simple and realistic content can be sent directly, so it has a strong appeal effect, especially for Gen Z, who are looking for reality.
One disadvantage of companies using Be Real is that since information is quickly spread in real time, negative information is similarly easily spread, and the risk of flaming increases.
Since Be Real cannot be processed or edited, content posted unintentionally by a company may cause an unexpected reaction.
In particular, if a socially sensitive topic or unexpected trouble occurs, that information will spread quickly, and there is a possibility that the company's brand image will be adversely affected.
Also, unlike other SNS marketing, Be Real uses a unique system where photos are taken at random times.
Therefore, companies are required to respond differently from conventional planned marketing methods, and it may take time to get used to it.
It is difficult to plan posts at specific timings and situations, and corporate public relations personnel and SNS operation teams need to understand the rules and culture unique to Be Real and develop strategies that suit each moment.
Be Real operation agency is a service where specialized professionals perform content strategies and branding designs in line with trends so that companies can effectively use this new SNS.
Be Real in particular is a relatively new app, so analysis tools aren't popular enough compared to other platforms. Therefore, there is an issue where it is difficult to accurately measure the effectiveness of operations.
By using specialized management agency services, it is possible to maximize marketing effectiveness while firmly measuring the performance of posts.
“BeReal” is an unpopular SNS application that is gaining popularity mainly in the latest generation Z. The characteristics are different from other SNS, and it may not be easy to get results with SNS knowledge up until now.
However, with Feux, active college students will support Be Real by conveying their live voices!
The first Be Real expert in Japan is in charge of operation and is in charge of cutting-edge strategy and content design based on algorithms.
If you are a company thinking about using Be Real to the fullest, please contact Feux!
https://www.japan-feux-france.com/bereal
